Lessons the Yes Campaign must learn to win Indyref2 with Dr Iain Black

Yes Edinburgh West meeting minutes, Clermiston Inn, 7.30pm Mon 6 February 2017

  1. Ian Grant opened the meeting by welcoming everybody.
  2. Gerry Mulvenna posted a Livestream broadcast for the benefit of people who couldn’t make the meeting.
  3. There were 27 attendees. Email addresses given will be added to the mailing list unless anyone objects.
  4. Ian introduced Dr Iain Black, Associate Professor in Marketing at Heriot-Watt University, who spoke on the Lessons the Yes movement must learn for Indyref2 from a Marketing perspective – which is all about persuasion. He noted that over-zealousness doesn’t persuade – you have to allow people to make their own decisions. Continue reading “Lessons the Yes Campaign must learn to win Indyref2 with Dr Iain Black”