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Yes Edinburgh West meeting minutes, Clermiston Inn, 7.30pm Mon 6 February 2017
- Ian Grant opened the meeting by welcoming everybody.
- Gerry Mulvenna posted a Livestream broadcast for the benefit of people who couldn’t make the meeting.
- There were 27 attendees. Email addresses given will be added to the mailing list unless anyone objects.
- Ian introduced Dr Iain Black, Associate Professor in Marketing at Heriot-Watt University, who spoke on the Lessons the Yes movement must learn for Indyref2 from a Marketing perspective – which is all about persuasion. He noted that over-zealousness doesn’t persuade – you have to allow people to make their own decisions. Continue reading “Livestream: Lessons the Yes Campaign must learn to win Indyref2 with Dr Iain Black”